One would think that time-honored customs in far-flung corners of the world would be exempt from the advertising mania of global corporations, but no. Even in Thailand, whose beautiful custom of greeting others with a "wai" is simple and elegant, fast food giants take advantage to sell more of their products. Could anything be more arrogant and disrespectful than the silly sight of Ronald McDonald greeting one with a Thai "wai" while dressed in his gaudy clothes? It's an embarrassment.
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