English Chic

I've noticed a curious thing about "fashion" and "entertainment" magazines in Thailand. Most of them retain the look of the U.S. or U.K. parent publication, right down to the English headings. But when you look more closely, the article of interest is written entirely in Thai. Why is it that American and European fashion is so chic in Asia that it is necessary to camouflage the content in large English titles? Have Asians (mostly women) joined the herd of worshiping consumers so blindly that they can be brainwashed into paying inflated prices for sleek commercial publications that simply mimic the look of western chic? If so, how terribly sad.

From Harper's Bazaar

Would someone please explain this to me?